Building a data-driven culture: the complete UK guide for 2025
70% of UK businesses can't leverage data for strategic decisions. Learn how to transform your organisation.
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What this tool does
This assessment evaluates your organisation's data maturity across three key dimensions: decision-making approach, individual data confidence, and analytics acceptance. Answer 9 quick questions to discover your maturity level and get tailored recommendations for improvement.
This takes less than 2 minutes to complete. All answers are processed locally in your browser.
Assess your data maturity
Answer 9 quick questions to discover where your organisation sits on the data maturity curve. This assessment evaluates three dimensions: decision-making approach, individual data confidence, and analytics acceptance.
Question 1 of 9
How are most decisions made in your organisation?
Your data maturity level
Defined
Score: 310
Decision-Making
320Data Confidence
290Analytics Acceptance
340Your organisation has established foundations for data-driven culture.
The 5 maturity levels
Based on Microsoft's data culture maturity framework, organisations progress through five levels as their data capabilities mature:
| Level | Score Range | Characteristics |
|---|---|---|
| Initial | 100-199 | Decisions based on intuition, limited data access, no formal analytics |
| Repeatable | 200-299 | Basic reporting exists, some departments use data, inconsistent practices |
| Defined | 300-399 | Formal processes, growing data literacy, organisation-wide tools |
| Capable | 400-499 | Data embedded in decisions, strong literacy, self-service analytics |
| Efficient | 500 | Data-first culture, continuous improvement, predictive capabilities |
Understanding the three dimensions
Decision-Making
How decisions are made in your organisation. At higher maturity levels, data naturally informs decisions at all levels, not just among executives.
Data Confidence
Individual comfort with data. High confidence means employees feel empowered to work with data, understand its limitations, and apply insights effectively.
Analytics Acceptance
Openness to analytics tools and processes. Mature organisations embrace analytics as an enhancement to human judgement, not a threat to expertise.
When to use this tool
- Baseline assessment - Understand your current data maturity before starting improvement initiatives
- Strategic planning - Identify priority areas for investment in data capabilities
- Team alignment - Get leadership and teams on the same page about data challenges
- Progress tracking - Re-assess quarterly to measure improvement over time
