SEO that actually works - and keeps working


White-hat SEO services that deliver sustainable results. No shortcuts, no black hat tricks - just solid, ethical optimisation that won't put your business at risk.

SEO you can actually trust

Let's be honest: the SEO industry has a serious trust problem. Research shows 7 in 10 UK businesses don't fully understand SEO - and unethical operators have exploited that knowledge gap for years. Too many agencies promise guaranteed rankings, use risky tactics, or deliver reports full of vanity metrics that don't actually grow your business.

We do things differently. As a technology consultancy, we bring technical depth that typical marketing agencies can't match. We focus on sustainable, white-hat SEO that builds genuine authority - the kind that survives algorithm updates and delivers long-term results.

And we're transparent about everything: our methods, our pricing, and realistic timelines. You get dashboard access to verify our work independently. No smoke and mirrors - just honest work that moves your business forward.

What we do

Technical SEO

Content strategy

Link building

Ongoing optimisation

Why choose us

Sustainable results

White-hat SEO that survives algorithm updates and builds genuine authority over time.

Black-hat tactics might get quick wins, but they put your entire online presence at risk. Our approach builds lasting visibility that grows stronger over time, not weaker. When Google releases an update, you won't be holding your breath.

Transparent reporting

Clear, honest reports with dashboard access so you can verify everything yourself.

No jargon-filled reports designed to confuse you. We report on metrics that matter to your business - rankings, traffic, leads, and revenue - not vanity metrics. You get direct dashboard access to verify our work independently.

Competitive pricing

High-quality SEO at prices that make sense for growing businesses.

You shouldn't have to choose between quality and affordability. We deliver professional SEO services at competitive rates, with transparent pricing published upfront. No hidden fees, no surprise invoices.

Technical expertise

We're a UK-based technology consultancy, not just a marketing agency. That means genuine technical depth.

Many SEO agencies outsource technical work or struggle with complex issues. As technologists, we diagnose root causes - from JavaScript rendering to server configuration. We speak developer and can work directly with your tech team.

What we don't do

If you've been burned by SEO agencies before, you've probably learned to spot warning signs. Here's what you'll never see from us:

Guaranteed rankings

Anyone promising "first page in 30 days" is either lying or planning to use risky tactics. We set realistic expectations and deliver honest progress reports.

Long-term lock-in contracts

We recommend 3 months minimum because SEO takes time. After that, you're month-to-month with 30 days' notice. We earn your business, not trap you.

Vague reporting and vanity metrics

No 40-page reports full of meaningless charts. We report on what actually matters: rankings, traffic, leads, and revenue - in plain English.

Black-hat tactics or link schemes

No bought links, no private blog networks, no keyword stuffing. Every technique we use is one we'd happily explain to Google directly.

Our process

1

Audit

We start with a comprehensive audit of your current site - technical issues, content gaps, backlink profile, and competitive positioning.

2

Strategy

Based on your audit and business goals, we create a tailored SEO strategy with clear priorities, realistic timelines, and measurable targets.

3

Implement

We execute the strategy with proactive communication. You'll hear from us when things improve - not just when you chase us.

4

Measure & improve

We track results, analyse what's working, and continuously optimise. Monthly reports keep you informed and in control.

Why white-hat SEO matters

The risk of black-hat tactics

Black-hat SEO techniques - like buying links, keyword stuffing, or using private blog networks - might boost rankings temporarily. But when Google catches on (and they always do), the consequences are severe:

  • Dramatic ranking drops overnight
  • Manual penalties requiring months of recovery
  • Complete removal from search results
  • Damage to your brand reputation

Sites using black-hat tactics are 60% more likely to receive Google penalties.

The white-hat advantage

White-hat SEO follows search engine guidelines and focuses on genuine value. Research shows it delivers £22 return for every £1 invested - compared to just £2-3 for paid advertising:

  • Rankings that improve with algorithm updates
  • Genuine authority that compounds over time
  • No risk of penalties or sudden drops
  • Better user experience and conversions

We only use techniques we'd be happy to explain to Google directly.

Transparent pricing

Most SEO agencies hide their pricing or say "POA". Research shows 54% of UK businesses prefer agencies that publish clear prices upfront. So here's what we charge:

SEO audit

£397

One-off comprehensive audit covering technical issues, content gaps, backlink profile, and competitor analysis with actionable recommendations.

Monthly SEO

From £750/mo

Keyword research, on-page optimisation, regular content, link building, technical fixes, competitor tracking, and dashboard access. 3-month initial, then month-to-month.

Local SEO

From £500/mo

Focused local optimisation for businesses serving specific geographic areas. Google Business Profile, citations, and local content.

Shorter commitment than most

Industry standard is 6-12 month contracts. We recommend just 3 months initially - enough time to show meaningful progress. After that, you're month-to-month with 30 days' notice. We earn your continued business by delivering results.

Better long-term ROI than ads

Paid ads stop working the moment you stop paying. SEO builds compounding value - mature campaigns deliver 5-7x better ROI than equivalent PPC spend. The investment pays off for years, not just while you're spending.

Frequently asked questions

Expect to see meaningful improvements within 3-6 months, with optimal results typically appearing after 12 months of consistent work.

SEO is not a quick fix - anyone promising first-page rankings in 30 days is either lying or using risky tactics. The timeline depends on your starting position, competition level, and how aggressively we can implement changes. We'll set realistic expectations during our initial audit and keep you updated on progress monthly.

We hear this a lot - and it's a legitimate concern. Many businesses have been burned by SEO agencies that over-promised and under-delivered.

Before we propose anything, we want to understand what specifically went wrong. Was the previous agency using black-hat tactics that led to penalties? Did they fail to communicate or report properly? Were expectations unrealistic from the start? Understanding why your previous experience failed helps us ensure we don't repeat those mistakes. We're also happy to offer a 3-month trial period so you can evaluate our work before committing long-term.

White-hat SEO follows search engine guidelines and builds genuine authority. Black-hat SEO tries to manipulate rankings through deceptive tactics.

Black-hat techniques include buying links, keyword stuffing, cloaking, and using private blog networks. They might work temporarily, but Google's algorithms are increasingly sophisticated at detecting manipulation. When caught, sites face severe penalties including complete removal from search results. We only use white-hat techniques - it takes longer, but the results last.

Through genuine outreach, quality content, and digital PR - never through link farms, paid links, or private networks.

We create content worth linking to, then reach out to relevant websites and journalists who might find it valuable. We pursue guest posting opportunities on reputable sites. We look for broken link opportunities where we can provide better resources. It's more work than buying links, but these links are genuinely valuable and won't get you penalised.

No - and you should run from any agency that does. No one can guarantee specific rankings because no one controls Google's algorithm.

What we can guarantee is transparent, ethical work following proven best practices. We'll set realistic targets based on your industry and competition, report honestly on progress, and continuously optimise based on results. If an agency promises guaranteed first-page rankings, they're either lying or planning to use risky tactics.

Monthly reports covering rankings, traffic, leads, and ROI - explained in plain English, not SEO jargon. Plus dashboard access for independent verification.

We track the metrics that matter: keyword rankings, organic traffic, conversions, and revenue attribution where possible. Each report includes what we did that month, what results we're seeing, any issues that need addressing, and our priorities for the coming month. You also get direct access to analytics dashboards so you can verify everything we report - we believe transparency builds trust.

Yes - we also offer web design services and can ensure your site is built with SEO best practices from day one.

Many SEO problems start with how a website was built. If your site needs significant work, we can help with redesigns, rebuilds, or technical improvements. Having one team handle both web development and SEO means better integration and faster results.

Ready to improve your search visibility? Let's talk.

I need SEO help with:

  • - Improving my search rankings
  • - Technical SEO fixes and audits
  • - Content strategy and creation
  • - Building quality backlinks

Our partners

Microsoft Partner logo
Shopify Partners logo
QuickBooks logo
CrowdStrike logo
Check Point logo
NinjaOne logo
Axcient logo
Perimeter 81 logo

Our tech stack

C# logo

C#

.NET logo

.NET

Node.js logo

Node.js

React JS logo

React JS

Blazor logo

Blazor

SignalR logo

SignalR

Azure logo

Azure

Azure App Service logo

App Service

Azure Functions logo

Functions

GitHub logo

GitHub

Azure DevOps logo

DevOps

Azure Bicep logo

Bicep

Azure SQL logo

Azure SQL

MongoDB logo

MongoDB

OneLake logo

OneLake

Kafka logo

Kafka

Power BI logo

Power BI

Microsoft Fabric logo

Fabric

Azure AI Foundry logo

AI Foundry

Copilot logo

Copilot

OpenAI logo

OpenAI

Anthropic logo

Anthropic

Playwright logo

Playwright

Cloudflare logo

Cloudflare