MeldEagle: Our new Shopify product automation tool that helps you manage thousands of products effortlessly. Learn more
Our approach to building bespoke software that actually works for your business.
We combine the budget certainty of traditional fixed-price contracts with the flexibility and visibility of agile development. The result? You know what you're paying, you see progress regularly, and you get software that actually solves your business problems. Want to learn more about who we are? Read about us.
You know the cost upfront. We take on the estimation risk, not you. Swap features in and out without paying extra.
See and test your solution before it's built. Wireframes and interactive prototypes validate requirements early.
Real users test throughout development. We build what people actually need, not what we think they need.
Working software every two weeks. Regular demos, continuous progress, and you're always in the loop.
Let's address the elephant in the room: many business owners are understandably nervous about agile's reputation for open-ended costs. "You'll know the final price when it's done" doesn't work for anyone running a business with real budget constraints.
That's why we lead with fixed-price agile. You get the budget certainty of a traditional fixed-price contract, but with the flexibility to adapt as you learn. If you discover halfway through that Feature A is more important than Feature B, you can swap them. The total cost stays the same - you just get the features that matter most.
We invest in thorough upfront discovery - understanding your business, documenting requirements, creating wireframes, and estimating effort. This is typically a fixed-price engagement of its own, so you know your investment before we start.
Based on discovery, we provide a fixed-price proposal for the development work. You know the total cost upfront. No surprises, no open-ended hourly billing, no "it depends" answers.
We build using agile methods - sprints, regular demos, continuous feedback. You can reprioritise features, swap things in and out - but you don't pay extra. We absorb the risk of estimation, not you.
We're incentivised to get it right because our profit depends on delivering efficiently. You're incentivised to engage because you get better software. Win-win.
Why this works: You get the predictability of traditional contracts with the adaptability of agile. Changes to scope become conversations about priorities rather than negotiations about cost.
One of the most powerful techniques in modern development is rapid prototyping - creating interactive simulations of your software before writing production code. This dramatically reduces the risk of building the wrong thing.
Simple, black-and-white layouts showing page structure, navigation, and information hierarchy. These help validate that we've understood your requirements before investing in visual design.
Clickable mockups that simulate the user experience. You can walk through key workflows, test with real users, and refine before development begins.
Stakeholders and end-users can react to something tangible rather than abstract requirements. Misunderstandings surface when changes are cheap.
Research consistently shows that problems caught during prototyping cost a fraction to fix compared to problems discovered after development. It's one of the best investments in any software project.
We involve real end-users throughout development through what we call our User Panel approach. Rather than building software in isolation and hoping users like it, we gather continuous feedback from the people who will actually use the system.
Users react to prototypes before development begins, catching issues when changes are cheapest.
Selected users test new features at the end of each sprint, providing real-world feedback.
Real-world testing of workflows and user experience with your actual target users.
User insights directly inform backlog prioritisation and guide development decisions.
This approach ensures the software works for the people who need to use it every day - not just the stakeholders who signed off on requirements.
We work in two-week sprints, which means you see working software every fortnight. Here's what each sprint looks like from your perspective:
| When | What happens | Your involvement |
|---|---|---|
| Day 1 | Sprint planning - agree what will be built this sprint | 1-2 hours: Review priorities, answer questions |
| During sprint | Team builds features, tests continuously | Available for questions (email/Slack) - typically 30 mins |
| Day 10 | Sprint review - demo of completed work | 1 hour: See the demo, provide feedback |
| After review | Backlog updated based on your feedback | Optional: Discuss priority changes |
Your typical time commitment: 3-5 hours per sprint (every two weeks). It's more than traditional waterfall, but significantly less than full-time project management - and the results are dramatically better because you're steering continuously.
Transparency is central to how we work. Here's what you can expect to receive at each stage of your project.
Whether you're exploring options or ready to start, we'd love to understand your requirements and explain how our approach would work for your specific situation.
Let's talk View pricing guide
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