Local SEO for service-area businesses - £500/month

We help you build a sustainable review-generation process and respond to reviews on your behalf if you'd like - but we don't fake reviews or use review-gating tactics that breach Google's guidelines.

Fake or incentivised reviews are a fast route to a Google Business Profile suspension, and the recovery process can take weeks. We set up review request flows that go to all your customers, help you respond professionally to negatives, and report on review volume and sentiment monthly. The goal is real reviews from real customers, not a short-term rating boost.

The £500/mo Local plan covers one Google Business Profile and one geographic area. Multi-location work is scoped separately - usually through a Custom programme.

If you have 2-5 locations within a defined region, we can often handle it within a Growth retainer (£750/mo) with light Local emphasis. If you've got 10+ locations or multi-region coverage, that's a Custom programme - the work is genuinely different because of multi-location citation hygiene, schema and content. Book a call and we'll scope it honestly.

We can help with reinstatement work as part of the audit, but suspensions vary in cause and difficulty - we'll be honest about your chances before we start.

Common causes are address inconsistencies, category mismatches, fake reviews you didn't write, or sometimes nothing you did at all. Reinstatement involves a careful appeals process and sometimes multiple rounds with Google support. We charge audit and remediation work transparently - it's not magic, and we won't promise an outcome we can't control.

Local SEO builds a lasting asset. Google Ads (including Local Service Ads) gives you immediate visibility but stops the moment you stop paying. The best answer for most local businesses is both - with Local SEO as the long-term foundation.

Local Service Ads are pay-per-lead and sit above the map pack, which makes them powerful for immediate enquiries. But the cost per lead doesn't fall over time - it usually rises as more competitors join. Local SEO builds the kind of map-pack and review presence that brings in enquiries without per-click fees. We don't run Google Ads ourselves, but we'll happily tell you when paid would help while your organic work compounds.

For very small, single-location businesses with a few hours a month to spare and a willingness to learn, yes - and we'd cheerfully point you at our free local SEO guide as a starting point.

What we tend to find is that local business owners can do the basics (claim and verify the profile, ask customers for reviews, write the about page) but get stuck on the work that actually moves rankings: citation hygiene across UK directories, schema implementation, sustained content output and the technical health of the site itself. That's where £500/mo bought from us tends to outperform 5 hours/month of DIY - it's not the time, it's the depth and consistency.

£500/mo covers Google Business Profile optimisation, UK citation building, review-generation support, local content, local technical SEO and monthly reporting for one Google Business Profile and one defined service area.

What it doesn't cover: paid advertising spend (Google Ads, Local Service Ads), multi-location programmes (those go into Growth or Custom retainers), website builds and major redesign work (our web design service handles that), or work outside the UK. If you need any of those, we'll quote them separately during the audit.

Local SEO focuses on map-pack visibility and proximity-driven "near me" search for businesses serving a defined geographic area. National SEO competes on broader keyword landscapes for businesses targeting the whole UK or beyond.

The work is genuinely different. Local SEO leans heavily on Google Business Profile, citations, reviews and locally relevant content. National SEO leans on broader content programmes, link building at scale, and competing on competitive non-geographic keywords. If you're targeting customers nationally rather than in a defined area, our Growth (£750/mo) and Pro (£2,000/mo) retainers are built for that work instead.